Reach and engage users through games to achieve your marketing goals
Games are universal: in any culture anywhere in the world at any point in history, they have been there. That means games are part of human nature and always will. And in the mobile and social network age, games have become the opportunity for your brand to reach any demographic, anywhere at anytime.
Game mechanics for marketing purposes has been used for decades through marketing initiatives such as loyalty programs,sweepstakes and other contests. But in an always-on mobile age where social networks enable marketers to create viral products reaching mass audiences, it opens new possibilities:
Advergaming offers numerous benefits to your brand:
A marketing campaign through games and contest on social networks provides several advantages over traditional marketing solutions: