Make it more interactive by adding videos, images or links to to your website. This is the ideal format to promote a new product or collect information on users.
Use the Giveaway format flexibility to reach a large audience through open, broad questions.
Base your Giveaway on a particular product to push users to get more information about it, which increases their exposure to it.
Build your Giveaway to get information on how users perceive your brand and products. Use this data to create/improve products and for future marketing campaigns.
Insert a form enabling you to collect more information on users: name; email; date of birth; gender; mailing address; email address; etc.