Challenge user knowledge of your brand or products through several open questions or with a multiple choice questionnaire. Make it more interactive by adding videos, images or links to help users answer your questions. This is the ideal format to promote a new product or collect information on users.
Use the quiz format flexibility to reach a wider audience through open, broad questions.
Base your quiz on a particular product to prompt users to get more information about it, thus increasing their exposure to it.
Build your quiz to get information on how users perceive your brand and products. Use this data to create/improve products and for future marketing campaigns.
Integrate a form enabling you to gain more information on users: name; email; date of birth; gender; mailing address; email address; etc.